Unitarian Church of Worcester - Event Publicity Information & Ideas
RELEASE EXAMPLES: SEE ALSO LINKS BELOW WITHIN PARAGRAPHS) (PRESS KIT EXAMPLE)
You have a great
idea and plan to hold your event in a few months. You've reserved the church
space (with the church office), know how to open/close the building, clean up,
and have all the logistics in order. How is best to let people know
about your event, and what are the resources available for advertising it?
Think about how you receive information yourself and
what gets you attracted away from your busy schedule to attend
below is divided into several categories: Resources for advertising [church
events; public-invited events], and Content of your advertising.
SUBMIT TO CALENDARS: Events
open to the community/public - Public calendars, media
Note: Make it clear in your announcements that the public is invited (and if
Summary of major local media uploads, especially note the various sizes of images needed.
||Cost, Ticket URL
||Event URL, YouTube URL
||Display also on
upload or URL
|Ck SEVERAL checkboxes!
+PROMOTE YOUR EVENT
list your event)
will be scaled
max 2MB file size
|WCC uses this
as their feed.
(check the box)
||existing URL only
2:1 aspect ratio
||$10 & up "boost"/ Promote
||upload or URL
- Newspapers: List of Mass. Newspapers; Another list; An online Newspapers list
Note: if First U still subscribes to Holden Landmark Church Listings, consider changing the announcement text.
- Online: socialweb telegram.eviesays.com evensi calendar.boston.com/worcester_ma/events zEvents calendar musi-cal.us new england calendar Online Calendar List Worcester Media Listing; Links if you still have energy(!) Worc Craigslist EVENTS List
ads (paid) - If you have a committee budget or a volunteer donor, it's
sometimes effective to run a small newspaper ad- but be sure to carefully
design it for maximum impact. Community events calendars are free, and likely
more effective because people are accustomed to looking for things to do in
those places. It may be possible to get your event listed in the weekly T&G
religious summary listing.
release/calendar entry - (Note media calendars have deadlines and windows
of time when they like to receive materials - not too early, not too late,
typically about 2-3 weeks ahead. Exception: Monthly calendar deadlines are
usually the 1st or 10th of the PREVIOUS month!)
Press releases, although still hardcopy-mailed in this day and age of everything-internet,
is an ideal communication vehicle for announcements. See sample Press Releases
[homeless-concert: WORD PDF; gospel-mass: WORD PDF], and edit to fit your
needs. We have found that the simpler and more ready-to-go it is
for the publications to choose from a menu and then copy it, the more likely
it is that they will use your submission and lessen the chance of incorrect
- Other Media: WTAG, WORC, WICN, WCUW, Charter Ch 3 cable, InCity Times (Worcester's Alternative Newspaper), Worcester Magazine, other: Colleges of Worcester Consortium
PR Distribution - PRweb.com
press release sample - it's becoming more common to post your information
on the web and send a card or email out to the media to alert them of your
event, and they can then easily download (cut and paste) text for their calendar
listing or article/review, as well as download ready-to-go scanned and retouched
images. See sample for 2002 Brahms' Requiem.
above section on Fliers also). Stacks of fliers as handouts (at other churches,
concert venues like Mechanics Hall, supermarket tabloid distribution areas),
and well placed posters (at public places, office areas, recreation areas)
can get good attention. It's easy and inexpensive to make attractive 8.5x11"
or even 11x17" Xerox copies using colored papers. To look different,
try cutting the paper to be a nonstandard proportion.
Newsgroups, web calendars(see espec. socialweb and above calendar lists), community listings, birds-of-a-feather
This category can be endless, and some routes may be of questionable effectiveness,
so choose where you spend your energies. Perhaps the two best morsels
here are to: (1) think about where you yourself go for information; and (2)
consult the advice of someone familiar with the various avenues on the
Board" (marquis) - The church has two white 4'x4' (per
side) A-frame announcement boards that can be placed in the front or
side lawn or parking lot areas. Note: even duct tape has trouble sticking
to these; inkjet-printed posters will "run" in the rain; tape
them well due to wind.
- If it's a concert or similar, have a web page that lists local restaurants and have restaurants offer a 10% discount/coupon or free dessert for people attending the concert. Make it easy for people to "make a night of it"
primarily for Church Members/Friends
- Weekly mailed
newsletter (& online) - Send complete information as you
want it printed the church office (Barbara Foley, editor; email@example.com)
by the Friday prior to newlsetter printing (usually Monday of each week).
Our staff is limited and unfortunately we cannot create or edit your information,
so please have it complete and clear.
- Church calendar
- published in the weekly newsletter and in the weekly order of service.
prior to Sunday services - Request a 1-minute period to announce your event
via email (firstname.lastname@example.org)
Boards - The church has several bulletin board areas - use them. Please
be considerate and remove your announcements after your event.
- Word of mouth,
networking (committee waterfall) - Get your committee and friends to spread
the word and enthusiasm about your event. There's nothing better than a personal
invitation and encouragement (and reminder) from someone you know/trust. So
get the information waterfall trickling throughout the (church) community.
- Fliers -
With the increased availability of word processing computer applications
such as Microsoft WORD, it's becoming easier and easier to create quality
fliers and posters. And with judicious usage of Type styles and size, paper
color, and blank space, your flier can be very eye catching and appealing.
Consider a handy "bookmark" size announcement also.
handout, knickknacks - Have something related, perhaps even far-out,as
a tangible giveaway to remind people about your event. These can be distributed
at coffee hour (perhaps in costume or with fanfare), in baskets at entrances,
and, with ministerial permission, even by the ushers as programs are handed
out as people enter services. For instance, if a dance or concert is being
promoted, hand out musical candy or cut out notes, if it's a garden or earth-day
event, hand out a sprig of herbs, a packet of seeds, or a press-dried leaf--
anything to draw attention and to be different.
- Church web
site - We have a wonderful web site that is available (with enough planning
ahead) to present details, forms, images, video clips, etc. If
you expect search engine cataloguing for keyword searches, please allow approx.
2 months prior to the time that the search engines would find and catalog
- Email - A
carefully worded and timed email distribution is always effective, but you
want to be very careful not to aggravate people and result in a negative effect
by spamming them.
Make your email interesting and appealing so that people will want to forward it. Make it attractive go viral!
- Social Media - Include on web pages, in emails, on posts/blogs, etc SM "Share" links (and icons), see suggestion below (fill in the specifics for your event in the URL).
enticement, appeal, create the "want" to participate/experience
- Date, time,
location, cost (if none, emphasize free)
- Why should
someone attend - what's in it for them - what are they missing out on?
- What can they
expect; what are the goals; what's unique
- If informational
event: what learned; If fundraiser, what does it benefit/why/impact
- If part of church
programs, what's the context, how does it fit into the church community
- Use clip art
judiciously- too much or the wrong style could trivialize your event (think
about what a restaurant's signage and menu style/presentation says about the
quality/style of the food they offer).